Group Mission / 集團使命

引領時尚，創美圓夢

我們始終把握世界時尚流行趨勢，堅持匠心與創新精神，為顧客創造追求美好、充滿樂趣、魅力無限的高品質生活方式，塑造良好的客戶體驗，進而實現消費者、員工、企業、合作伙伴的價值與夢想。

Lead Fashion Create Beauty and Realize Dreams

We has a history of pursuing craftsmanship and innovation, following the world's fashion trends, providing our customers with a high quality lifestyle that features beauty, fun and charms, with a view to delivering excellent customer experience, and helping realize their dreams by fulfilling the full potential of our consumers, employees, enterprise, and parters.

Group Prospect / 集團愿景

成為世界級領先的時尚產業集團

我們將以國際化的視野發展時尚產業，締造國際領先的品牌，贏得并捍衛在時尚界不可動搖的地位；

我們將成為時尚行業的民族企業標桿，堅守安正品牌精神，并做好品牌傳播和歷史傳承。

To grow itself into a world-leading fashion industry group.

We will continue to embrace a global vision in our development of business, aiming to build a world-leading brand and establish ourself firmly in the fashion industry.

We are determined to grow into a top national enterprise setting good example for others in the fashion section, adhering to the spirit of Anzheng Group, promoting the brand and carrying forward the Group's legacy

Core Values / 核心價值觀

安于正道     Adhering to the right way

客戶導向     Customer Orientation

持續奮斗     Continue to strive

自我反思     Self-reflection

對標創新     Benchmarking and innovation